Frieda's Branded Produce
Joey Bruno is a seasoned procurement and category management professional with extensive experience in the produce industry. Currently serving as a Senior Buyer at Frieda's Branded Produce since July 2023, Joey previously held the role of Procurement Category Manager at DOLE Fresh Vegetables, where responsibilities included strategic sourcing and inventory management for ready-to-eat SKUs. Additional experience includes roles as Sales & Ops Manager at Green Valley Floral and Procurement & Category Manager II at Imperfect Foods, where Joey developed demand planning strategies and optimized supply chains. Earlier career positions include Replenishment and Category Management Analyst at Tanimura & Antle and a Transportation Intern at C.H. Robinson. Joey holds a Bachelor's degree in Agribusiness from California Polytechnic State University-San Luis Obispo.
Frieda's Branded Produce
Frieda’s Branded Produce has been inspiring colorful, healthy and delicious eating for families, and food lovers everywhere since 1962. We market and distribute more than 100 different varieties of fruits and vegetables to supermarkets, foodservice, and wholesalers across North America. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” we have introduced more than 200 unique fruits and vegetables to the U.S. marketplace from kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.