Lars Rikse

Fruitist is a premium superfruit brand setting a new standard for healthy snacking. Formerly known as Agrovision, the company launched Fruitist as its flagship consumer brand in 2020. Today, it’s one of the fastest-growing names in the global fresh fruit market. With over $1B in lifetime sales and $400M in revenue over the past 12 months, Fruitist products are now sold in 12,500+ stores across 28 countries, led by our best-selling Premium Jumbo Blueberries, prized for their bold flavor, satisfying crunch, and consistent quality. Fruitist is backed by world-class global investors, focused on health and consumer innovation. Our leadership team brings experience from Calm, Erewhon, McKinsey, Netflix, Nestlé, P&G, Red Bull, The Wonderful Company, and more - united by a mission to inspire enjoyable and nutritious snacking. Building on that momentum, Fruitist is expanding its portfolio across other premium superfruits, including blackberries, raspberries, and cherries with more varieties and snackable formats on the horizon.