Karen McCauley

Karen McCauley is an accomplished professional in the field of strategy and marketing, currently serving as CEO of FSi Strategy, a global insight consultancy since January 2006, where the focus is on decoding the human experience to empower clients in the healthcare sector. Prior to this role, Karen held the position of SVP, Practice Excellence at Fresh Squeezed Ideas, specializing in brand strategy. Previous experience includes serving as Senior Strategist at in-sync Consumer Insight Corp., where innovative qualitative research methodologies were developed, and roles at Capital C and Leo Burnett, managing significant accounts and consumer insights. Karen earned an HBA in Kinesiology and Psychology from Western University between 1984 and 1988.