Fueled
Lis Fernandez Ojeda is a seasoned User Experience Researcher and UX Strategist with extensive experience across various roles in design and research. Currently leading user research at Fueled, Lis emphasizes the importance of identifying research opportunities to maximize project insights. As the founder of Todo tiene UX, Lis focuses on humanizing technology through UX research and collaborative practices. Previous positions include UX Mentor at Springboard, Head of UX Research & Design at Ualá, and UX Researcher at several firms including almundo.com and Wire™, among others. Educational qualifications include a BA in Visual Design and a Bachelor's in Audiovisual Communications from the University of Buenos Aires.
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