Pino Bonetti

fuerdagegen is built on contradiction, just like its name. It combines für (for) and gegen (against), a nod to balancing strategy and instinct. I’m Pino Bonetti, and this is my solo consultancy. I help businesses use content to build trust, grow visibility, and drive performance. I’ve helped brands across B2B and B2C industries turn content into a strategic asset. Now I collaborate with teams who want their content to lead, connect, and deliver real results. Explore the work, and let’s talk.