FUGU - Every Payment Counts
Amir Sadras is the founder of FUGU, a company they started in October 2017. Prior to that, they were a co-owner at Beton Aher from June 2013 to June 2016. From 2004 to 2011, they served as the VP of Business Development at Backflip Software. Amir also worked as a Product Manager at SAP Labs from 2004 to 2005. Amir obtained their MBA from ESADE Barcelona Spain, where they studied from September 2002 to March 2004. Before that, they worked as an intern at SAP, where they developed new product features and designed sales demos. Amir also worked as a Software Engineer at SAP, specializing in portal platform development from February 2000 to July 2002. Prior to that, they worked as a Project Manager at Attunity, where they implemented ERP systems and designed an automatic synchronization process. Additionally, Amir worked part-time in the Project Management Group at Intel from February 1998 to February 1999 and served as a Captain in the Israeli Navy from 1990 to 1994.
Amir Sadras pursued their education with a Master of Business Administration (MBA) degree in Entrepreneurship & Finance from Esade. Amir attended Esade from 2002 to 2004. Prior to that, they completed their Master of Science (MSC) degree in Information Systems from Technion - Israel Institute of Technology, where they studied from 1996 to 2000.
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FUGU - Every Payment Counts
Around 20% of eCommerce transactions are abandoned or declined at payment phase, mostly because there is not enough information to validate them at Point of sale.FUGU takes a different approach, analyzing the payer behaviour post–payment and making the most informed decision only when actual risk starts, before shipment, for example.With over 80online stores already using FUGU - we see 40% reduction in false declines while identifying 50% of fraud, previously allowed in.With subscriptions and buy-now-pay-later models on the rise, payments turn into relationships that continue far after checkout.Merchants can no longer rely on outdated risk snapshots taken at checkout page - instead they need a continuous analysis along the transaction’s lifetime and this is exactly what FUGU provides.