Fundamental Hospitality
Greg Kurek has a wealth of experience in the hospitality industry, working as a Marketing Manager for various renowned companies such as MAGNA Hospitality Management, TÀN CHÁ Restaurant, 1-OAK Dubai, and Bulldozer Group. Greg has also held the CEO position at NowWatch.org. Greg has been involved in promoting nightlife venues and restaurants, showcasing their expertise in marketing strategies. Prior to their marketing roles, Greg served as the General Manager for Music Clubs LTD. Their education background includes studies at the University of Wroclaw.
Fundamental Hospitality
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Established in 2011, Fundamental Hospitality is a UAE born company that unifies the regions leading lifestyle concepts. As an international ecosystem of hospitality brands, the group develops elevated, home-grown concepts that showcase the quality and innovation of the region, whilst exporting them to key cosmopolitan cities around the world. Fundamental Hospitality delivers lifestyle brands reimagined, where a creative approach to concept development leads to a dynamic experience in each and every venue. The group has played a fundamental role in the expansion of brands from the UAE to the world, where we understand the essential elements needed to execute experience driven lifestyle concepts on an international scale. The collection of brands within the portfolio include globally acclaimed concepts Gaia, Shanghai Me, Alaya, La Maison Ani, Piatti and Izu Burger, as well as international franchises, Scalini Dubai, Scalini Riyadh, Cipriani Dubai, and Cipriani Dolci UAE. Fundamental Hospitality owns and operates venues across the Middle East and Europe, with ongoing expansion of the group’s concepts into the GCC, Europe, UK, and USA. Dubai will further see the launch of new home grown concepts as Fundamental Hospitality continues to cement itself as the leading innovator in the hospitality industry.