Fundamental Media
Caspar Robson is a highly experienced marketing professional currently serving as the Managing Director at Fundamental Media since June 2023, where an award-winning agency provides media buying, marketing, and martech solutions for asset managers globally. Previously, Robson held positions such as Head of Marketing at B2C2, leading the transformation of the company’s marketing strategy, and Head of Marketing at ETFS Capital, where guidance was provided to fintech investee firms. Additional roles include leadership positions at Legal & General Investment Management and ETF Securities, focusing on marketing strategy and execution in the finance sector. Robson's career is further enriched by experience at CME Group and the London Stock Exchange, coupled with a strong educational background comprising multiple MBA degrees and a Bachelor’s in Economics and Philosophy.
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Fundamental Media
An award winning media, marketing, and tech solutions agency for the asset management, education, and careers industries. Working with many leading global financial players, we are one of the largest buyers of fund management advertising worldwide. With a dedicated in-house tech team, we have pioneered the development of a suite of proprietary solutions to help our clients at every stage of their marketing campaign process. These solutions have allowed us to take our clients’ marketing to new levels, helping to make their cross-border distribution, marketing, and sales more targeted, integrated, and measurable. For more information on our services please go to https://fundamentalgroup.com/.