Jennifer MacChi

Ecommerce Performance Manager at Furla

Jennifer Macchi is a seasoned professional in digital marketing and eCommerce, currently serving as the eCommerce Performance Manager at FURLA since September 2021, with prior experience as a Digital Paid Media Manager. Jennifer's career includes significant roles at iProspect from January 2018 to September 2021, where responsibilities included Digital Leader and Senior Digital Consultant within the Dentsu Aegis Network. Previous positions also comprise Digital Planning and Buying Specialist at Dentsu Aegis Network and Digital Media Planner roles at Wavemaker and Performedia S.r.l. Jennifer holds a Laurea magistrale in Marketing e mercati globali and a Laurea triennale in Marketing, comunicazione aziendale e mercati internazionali from Università degli Studi di Milano-Bicocca, alongside completing the Squared Online program in 2018.

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Furla

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Founded in 1927 in Bologna, Italy, Furla is one of the major players in the worldwide leather goods market, standing for its strictly Made-in-Italy creativity.