Serena Maria Prati

Serena Maria Prati is an accomplished professional with extensive experience in licensing, business development, and marketing within the luxury sector. Currently serving as the Chief Licensing & Business Development Officer at FURLA since April 2013, Serena oversees the Global Licensing Business Unit and manages various marketing and training departments. Prior to FURLA, significant roles included Global Marketing & Licensing Director and Global Head of Licensing at Versace, where responsibilities encompassed strategic product development and coordination with multiple departments. Additional experience includes positions at Swatch Group, LVMH Fashion Group, and L'Oréal S.A., along with a strong educational foundation in Marketing from Università degli Studi di Parma.