FUSION 2K
Gianni Mason is a seasoned professional in integrated brand marketing with over two decades of experience at FUSION 2K, where roles have included Managing Director and Client Services Director. Gianni has demonstrated expertise in collaborating with various departments to create and deliver comprehensive marketing campaigns, particularly in sales promotion and experiential marketing. Previous experience includes serving as an Account Manager for Renault UK, overseeing major projects such as the Clio RENAULTsport V6 National Press Launch, and managing significant events like the Credit Suisse First Boston Closing Conference and the Gumball 3000 European Rally. Gianni holds a 2:1 degree in the European Business Programme from Ecole Superieur De Commerce in Bordeaux.
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FUSION 2K
Consumers want to engage with brands on all levels, with social media, digital and mobile marketing at the heart of all experiential campaigns. As an agency with over 30 years’ marketing and events experience, Fusion offers a full service to our clients. From planning and ideation to event management and delivery, Fusion is focused on brand awareness, creativity, engagement, reach and sales conversion. People Because consumers have more choice and need much more persuasion; experiential marketing is the most persuasive form of two-way brand communication. The selection process for the right team or ‘brand ambassadors’ is therefore critical to the success of any integrated campaign. At Fusion, we pride ourselves on selecting, interviewing and training the very best promotional staff, event managers and instructors in the industry. Logistics We don’t outsource the operational logistics. Fusion manages two satellite warehouse facilities equating to almost 20,000sq.ft of storage space, using a bespoke, electronic asset management system. But to us, operational excellence is more than this. Our team eagerly dedicate hours of their time analysing data and measuring post-event campaign returns, ensuring that all outputs integrate seamlessly back in to your internal management systems. Dealer Events Fusion’s experience with dealer events is formidable. We use a combination of industry-experienced staff, innovative ideas and custom-designed event equipment to manage and deliver over 1000 events in 2015, across 3 major accounts. Our client accounts achieve approximately 55% dealership utilisation, an increase of over 30% of the network over a period of 3 years. Our unique Specialist Drivers help to achieve sales conversions of up to 66%, compared to 25% to 30% for the industry average.