Rachel Cheong

Rachel Cheong is a seasoned business development professional with extensive experience in the retail and marketing sectors. Currently serving as the Business Development Director and Head of Business Development at Futuristic Store Fixtures Pte Ltd since August 2018, Rachel manages global brand retailing growth initiatives for over 20 brands across 7,000 stores in 56 countries. Previous roles include Marketing Manager for ASEAN at F5 Networks and Senior Business Development Manager at Futuristic Store Fixtures (2009-2014), where Rachel led business development initiatives in the retail store fixtures industry in Asia. Earlier career milestones include positions as Senior Manager of Retailer Services at The Nielsen Company, Marketing Manager at Fairteck Holding Pte Ltd, and Marketing Manager at IQPC, achieving significant ROI in direct marketing programs. Rachel holds a Bachelor’s degree in Business Administration with a major in Marketing from the National University of Singapore and completed GCE 'A' Levels at Nanyang Junior College.