Lauren Archibald

Lauren Archibald is a seasoned professional in digital marketing with extensive experience across various roles in the industry. Currently serving as a Paid Media Account Manager at Galactic Fed since 2022, Lauren previously held the position of Head of Paid Media at Flume Communications from January 2017 to September 2022, where responsibilities included developing targeted digital media strategies for diverse clients and fostering strong client relationships. Earlier experience includes roles as a Digital Media Strategist at Base2 Agency and a Mobile Media Executive at M&C Saatchi Performance, alongside foundational roles in research and management. Lauren's educational background includes a BA Honours in Brand Leadership from Vega School and a BIS in Multimedia from the University of Pretoria.