Gelia
Kathleen C. Anderson is an accomplished professional with extensive experience in client and business development, currently serving as Vice President at Gelia since 2014. In this role, Kathleen C. Anderson leads strategic initiatives for awareness and lead generation campaigns across diverse global markets for multiple business units of Caterpillar, as well as managing client services for key projects. Previous positions include Associate Vice President, Account Director, and various roles in account service and marketing, including a significant tenure at Quinlan & Company and Travers Collins. Kathleen C. Anderson holds a Bachelor’s degree in Communications from the Rochester Institute of Technology and an MBA from the University of Rochester - Simon Business School.
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Gelia
Gelia has an average client tenure of 23 years. That’s not a typo. Why do our clients stick with us? Because we continually evolve our services to match what they’re up against. It’s always been about growing leads and sales, but the obstacles to achievement are ever-changing. What does that look like today? Clients face disruption like never before: vetting and integrating new marketing technologies; filling more channels with more content, without more resources; managing the competing interests of building their brand and generating leads. We stand shoulder-to-shoulder with them through this gauntlet. Keeping our eyes on the mega trends, uncomplicating the next complex solution, and delivering on the C-Suite’s vision; all while supporting the day-to-day execution that must get done. At Gelia, we go beyond what most agencies are able or willing to do in order to help clients succeed. That means delivering a marcom plan that focuses on strategic and creative vision, while navigating the right mix of martech solutions to execute it. And, just as importantly, reporting attributable metrics in terms each stakeholder group will appreciate.