Lachlan Wills

Welcome to Gemba, a leading authority in the ever-changing world of sport and entertainment. Offering specialised services across insights, strategy and communications, we are passionate about our clients, proud of the work we do and love operating in one of the most dynamic industries on the global stage. Gemba Insights Gemba’s industry-leading Insights Program is the largest of its kind anywhere in the world, delivering proprietary and customised market research across the sport and entertainment landscape. From consumer passion to celebrity power, from grassroots participation to sponsor recognition, Gemba Insights asks the right questions to discover illuminating answers to help governments, sporting organisations and brands achieve real commercial and operational success. Gemba Strategy We bring deeper thinking to brands, sports organisation and governments alike as they navigate the complex sport and entertainment landscape. Highly specialised services spanning Business Strategy, Marketing Strategy and Venues & Facilities ensures that Gemba delivers unique and effective solutions for a broad cross-section of industry players.     Gemba Communications This Division brings insight and strategy to life to connect brands with fans through shared passion. We live and breathe sport & entertainment… so no one understands the sponsorship landscape like we do. It’s all about compelling ideas, authentically executed. As the authority in sport & entertainment, we know how to leverage real insight to create communications that stand out in the crowd and we’re dedicated to squeezing the most value out of every sponsorship opportunity for our clients. Our business is diverse and constantly evolving, so if you want to know more about what we do, explore the website or simply pick up the phone and give us a call.