Loïc Cardoso Vieira

Loïc Cardoso Vieira is an accomplished Communications Director at Gemmyo since May 2024, previously serving as Global Digital, Influence, Social & Paid Media Manager at The Estée Lauder Companies Inc. from February 2019 to May 2024, where responsibilities included managing influence strategies and global paid media campaigns for brands such as Editions de Parfums Frédéric Malle and Kilian Paris. Loïc's extensive experience also includes roles as Owned Media Project Manager and Social Media Manager within the same company, overseeing social selling strategies and media campaigns for multiple luxury beauty brands. Prior roles include Social Media & Content Manager at TBWA\Groupe, Community Manager, and various positions focused on social media and e-commerce in different companies including LYR Fashion Designer and Hermès. Loïc holds a Master’s degree in Digital Marketing from Audencia and has relevant educational experience from CESINE Centro Universitario and Lycée Voltaire.