Donovan Tan

Lead Instructor, User Experience Design at General Assembly

Donovan Tan is the Founder and CEO of LOUPE Asia, an award-winning design agency recognized for its excellence in social design, where strategic partnerships and design solutions are central to operations. Tan also serves as Lead Instructor for User Experience Design at General Assembly, guiding students through comprehensive UX design processes. Additionally, Tan holds positions as an Associate Lecturer at LASALLE College of the Arts and the University of Portsmouth, focusing on digital skills and human-centered design, respectively. Tan's academic background includes a Master of Arts from Nanyang Technological University and a Bachelor of Arts from Goldsmiths, University of London, with a research scholarship awarded during the tenure at NTU.

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General Assembly

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General Assembly is a private, for-profit education organization founded by CEO Jake Schwartz, Adam Pritzker, Matthew Brimer, and Brad Hargreaves in early 2011.


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