John Fong

VP & COO (apac) at General Assembly

John Fong is an accomplished leader in the education and consultancy sectors, currently serving as the Founder and CEO of JF & Associates Global Consultancy since January 2004, and as VP & COO for General Assembly in the Asia-Pacific region since April 2022. Fong has held prestigious roles including CEO of SP Jain School of Global Management in Singapore and President of San Ignacio University in Miami, demonstrating expertise in business development, branding, and training across various industries such as education, hospitality, and technology. Fong’s educational credentials include a PhD in International Marketing from Macquarie Business School and an MBA from the University of Southern Queensland, alongside additional qualifications from Harvard Business School and the Project Management Institute.

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General Assembly

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General Assembly is a private, for-profit education organization founded by CEO Jake Schwartz, Adam Pritzker, Matthew Brimer, and Brad Hargreaves in early 2011.


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501-1,000

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