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Sharifa A. L.

Vice President, Internal Operations & Chief Of Staff at General Assembly

Sharifa A. L. is a seasoned professional with extensive experience in customer experience, operations, and logistics. Currently serving as Vice President of Internal Operations and Chief of Staff at General Assembly since September 2022, Sharifa has also held key roles including Director of Customer Experience and Program Operations at Quallis Brands Co. from February 2021 to September 2022 and Director of Customer Experience at Social Studies from July 2019 to January 2021. Additionally, Sharifa has a solid background in CX operations from Rent The Runway, where roles included Sr. Manager of CX Operations and Manager of Billing. Earlier experience includes positions at Lulu Guinness as a Brand Ambassador and Nordstrom as a Stylist. Sharifa holds a Bachelor of Arts in Political Science and Government from Norfolk State University.

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General Assembly

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General Assembly is a private, for-profit education organization founded by CEO Jake Schwartz, Adam Pritzker, Matthew Brimer, and Brad Hargreaves in early 2011.


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