GENERAL IDEA.
Alexandra Hagney currently serves as Account Director at GENERAL IDEA., managing accounts such as Savage X Fenty since October 2020. Previously, Alexandra held positions as Account Supervisor and Senior Account Manager, overseeing high-profile clients including Tiffany & Co., Moncler, and Good American. Prior roles include Account Manager at Jane Smith Agency, Account Manager at Laird + Partners, and various positions at Splendid Spoon, where Alexandra advanced from Creative Brand Producer to Special Projects Coordinator. Alexandra's early experience includes internships in digital marketing and arts administration at L'Oréal and Gibney, as well as project management for Sofar Sounds. Alexandra earned a Bachelor of Science in Dance and Business Management from Skidmore College and studied abroad at the Danish Institute for Study Abroad.
GENERAL IDEA.
Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.