GENERAL IDEA.
Eloise Lai is a Junior Art Director at GENERAL IDEA., with previous experience as a Designer at Wednesday. Eloise also has experience as a Design Intern at RAGGATT. Eloise holds a Bachelor's Degree in Fashion Design (Honours) from RMIT University and completed a Student Exchange program in Fashion Design and Management at Mod'Art International Paris. Eloise graduated from Balwyn High School in 2012.
GENERAL IDEA.
Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.