GENERAL IDEA.
Shibo Chen is a seasoned design professional with a strong background in art direction and graphic design. Currently serving as a Senior Art Director at GENERAL IDEA since October 2023, Shibo has previously held the position of Art Director at Baron & Baron from April 2022 to September 2023, and Associate Art Director at V Magazine | VMAN, LLC from July 2019 to April 2022. Shibo's early career includes experience as a Designer at V Magazine and as an Art Department Intern with the same publication. Academic qualifications include a Master of Fine Arts (M.F.A.) in Graphic Design from California Institute of the Arts, a Summer Session in Design and Media Arts and Advanced Painting at UCLA, and a Bachelor of Arts (B.A.) in Animation from Communication University of China.
GENERAL IDEA.
Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.