GENERAL IDEA.
Tanner Graham is currently the Managing Partner at GENERAL IDEA., where Tanner leads global integrated campaign development for luxury, fashion, and retail brands. With previous experience at Wednesday and KiDS Creative, LLC, Tanner has worked with clients such as Louis Vuitton, Prada, and Balenciaga. Tanner has a Bachelor of Science in Business Administration with a focus on Marketing and Fashion Design and Merchandising from the University of Nebraska-Lincoln.
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GENERAL IDEA.
Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.