General Mills
Heather Saffer is an accomplished entrepreneur and author with extensive experience in the food industry. Currently, Saffer serves as Co-Founder of G-Works Venture Studio at General Mills, Entrepreneur in Residence at Launch NY, and Business Advisor at multiple Small Business Development Centers, including Indiana and Sonoma. As Co-Founder of Yonderplate, Inc. and an Entrepreneur in Residence at Food Foundry, Saffer actively supports innovative startups in food. Saffer is also a published author with multiple titles, including vegan and gluten-free dessert recipes with Sterling Publishing and a collection of frosting recipes with Simon & Schuster. Saffer holds a Bachelor of Science in Psychology from SUNY Brockport.
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General Mills
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General Mills brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more.