Alessandro Via

Alessandro Via is an experienced professional in digital marketing and service design, with significant roles at leading companies in the insurance and travel sectors. As Group Head of Digital Marketing at Generali from January 2025 to April 2025, Alessandro focused on enhancing digital strategies. At Europ Assistance, from July 2022 to December 2024, Alessandro served as Group Head of Digital Services, Strategy & Innovation for the Travel Business Unit, leading strategic digital projects. Previous experience includes a tenure as Head of Service Design at Generali Italia from July 2017 to June 2022, where Alessandro emphasized customer-centric approaches. Co-founding MIRAI BAY in 2018 as a Co-Founder and Strategic Advisor demonstrated a commitment to growth hacking and design thinking. Earlier positions at BIP included managing consulting projects on customer experience and innovation. Alessandro holds an MBA from POLIMI Graduate School of Management and completed the Global Leadership Program at INSEAD.