Dakota Branson

Dakota Branson is a seasoned marketing and analytics professional currently serving as Manager of Integrated Marketing & Analytics at Genesis Motor America since October 2022. Previously, Dakota held positions including Manager of Business Intelligence & Accountability at Initiative from March 2021 to October 2022, with a focus on T-Mobile, and Senior Analyst in Marketing Science at Hearts & Science, supporting AT&T from November 2019 to March 2021. Dakota's career began at Saatchi & Saatchi (We Are Saatchi), where roles included Media Analyst, Assistant Media Analyst, and Media Operations Specialist, primarily working with Toyota. Dakota holds a Bachelor's degree in Economics from UC San Diego.