Felix Chandran

The Genesis Triad® is an innovative framework designed to synergize branding, user experience (UX), and marketing strategies into a cohesive, human-centric business solution. It consists of three core components: comprehensive brand strategy, human-focused design methodology, and targeted market engagement strategies. This holistic approach ensures that businesses not only resonate deeply with their target audience but also achieve sustainable growth through strategic design and impactful communication, setting a new standard for customer-centric innovation and business success. The architect behind this transformative framework is Felix Chandran, a seasoned UX architect and consultant with over 20 years of experience across multiple industries, including design, animation, branding, and, notably, UX. With a portfolio that spans over 15 mobile and web applications and a diverse industry background encompassing real estate, health tech, med tech, legal tech, fintech, AI, and sports, Felix brings a wealth of knowledge and an innovative perspective to the Genesis Triad, making it a powerful tool for business transformation.