GENFLOW
James Sowerby has a wealth of experience in the business and marketing sectors. James began their career in 2008 as an Analyst at Iris Concise, a boutique commercial and customer strategy consultancy. Over the next six years, they rose through the ranks to become a Senior Manager, Director, and eventually Head of New Business Development, Global Marketing at Avon in 2014. In 2018, they became the CEO of WeShop, a B2C social commerce platform, where they were responsible for launching the platform in the UK, securing partnerships with global retail brands, and building a team of top talent. In 2020, they joined Invincible Brands as Director of Expansion (FTC), and also took on the role of Non Executive Director at W8GYM\u00ae. Most recently, in 2021, they were appointed Chief Brand Officer at Genflow, where they manage the portfolio of brands powered by the platform and services.
James Sowerby attended the University of Bristol from 2005 to 2008, where they obtained a BA in Classics.
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GENFLOW
They partner with influencers to help them build their own business and sell products to their audience. They love to work with established influencers who already have built their following, made money working with brands, done some free travelling and now want to focus on building their long term future by setting up their own business. They work closely with our clients to determine what products will sell the best for them according to their audience and analytics.