Jose Miguel Fernandez

Jose Miguel Fernandez serves as the Head of Paid Media at Genially since April 2021, achieving significant results such as a conversion rate increase from 7% to 23%, a fourfold rise in volume, and a 2-3x increase in ROAS. With extensive experience in digital marketing, Jose Miguel has managed campaigns for various clients as a freelancer since May 2012 and held roles such as Paid Media Manager at Fly Me To The Moon Agency, where leadership of a team of 10 was demonstrated. Previous positions include Senior SEM/PPC at Ddibi and Digital Marketing Manager at Proweb Global, focusing on aggressive SEM strategies and digital campaign creation. Educational credentials include a Diploma in Marketing and Sales Management and a Bachelor’s degree in Business Administration and Management from Universidad Metropolitana.