Will B.

Will B. is a seasoned marketing professional currently serving as the Content Marketing Lead at Genie AI since January 2025. Previously, Will held various strategic roles at Twinkl Educational Publishing, including Head of Organic Growth, where leadership extended over a department of more than 160 personnel, focusing on global acquisition through diverse digital strategies. Will’s experience includes overseeing international teams, securing significant achievements in content marketing metrics, and a strong foundation in public relations and copywriting, developed through positions at several notable agencies. Will holds a Journalism Studies BA from The University of Sheffield and an International Bachelor in Communication and Media from Erasmus University Rotterdam.