GenPhoenix
Elyse Winer currently serves as the Chief Marketing Officer and General Manager of Consumer at GenPhoenix, where responsibilities include leading marketing strategy and driving expansion into the luxury leather goods and footwear markets. Previous roles include Partner and Marketing Partner at Material Impact, Vice President of Marketing at Lose It!, Senior Manager of Marketing & Brand at MC10, and Healthcare Management Consultant at Vynamic LLC. Elyse Winer has significant experience in the pharmaceutical sector, highlighted by leading integrated product indication launches at Shire Pharmaceuticals and enhancing sales communication platforms. Additional achievements include designing consumer loyalty strategies for Virtua Health and developing collaboration strategies for Bristol Myers Squibb. Elyse Winer began professional training with a degree in Industrial & Labor Relations from Cornell University.
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GenPhoenix
Developing a new generation of materials for the next era of sustainability. Our patented technology platform is making material circularity possible at an epic scale. Formerly known as ELeather, GenPhoenix is inspired by the cyclical regeneration of the phoenix, as we give new life to leather waste by transforming it into a sustainable, recycled material. Gen Phoenix will continue our mission to usher in a new generation of materials for the next era of sustainability. Our new name also underscores our commitment to introduce environmentally-friendly, circular materials with unprecedented performance and scale to new customers in consumer luxury goods, footwear and automotive. We are proud of the reputation we have built as the leader in sustainable recycled leather for aviation, railway and bus customers and therefore ELeather will remain our product brand, serving the mass-transportation market.