Genus
Zhidong Nie, Ph.D/MBA, has a diverse background in marketing and business development within the agricultural and animal health sectors. Currently serving as Senior Business Development Manager and Key Account Manager at Genus PLC since November 2020, Zhidong is focused on contract multiplication and strategic key account management in China. Prior roles include Marketing and Sales Director at Smart Animal Health Care Pte. Ltd., where responsibilities involved overseeing sales, marketing, and product development teams, and Strategic Marketing Manager for Northeast Asia at Novus International, Inc., concentrating on marketing strategy and campaign execution. Earlier experience includes various positions at 嘉吉, culminating in National Strategic Marketing Manager, responsible for long-term business planning and marketing strategy alignment. Zhidong holds dual MBAs from UCL and Peking University, complemented by extensive doctoral studies in grassland science and animal nutrition.
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Genus
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Genus plc is an animal genetics company, which provides farmers with genetics that enable them to produce animal protein, in the form of meat and milk. The Company's segments include Genus PIC, Genus ABS, Genus Asia, and Research and Development. The Genus PIC segment is engaged in porcine sales business, excluding Asia, and serves porcine customers in North America, Latin America and Europe. The Genus ABS segment is engaged in bovine sales business, excluding Asia, and serves dairy and beef customers in North America, Latin America and Europe. The Genus Asia segment is engaged in porcine and bovine business in Asia, and serves porcine, dairy and beef customers in Asian markets. In the porcine market, it sells boars and sows. In the dairy and beef markets, its primary product is bull semen. The Company offers embryos through its subsidiary, In Vitro Brasil S.A. Its porcine business has a network of over 600 breeding herds in approximately 40 countries.