Mark Lafrance

Mark LaFrance currently serves as the Associate Athletic Director for Digital Media & Marketing at George Mason University, a position held since November 2016, where responsibilities include overseeing the athletic department's digital presence and managing marketing and licensing efforts. Previously, Mark held roles as Assistant Athletic Director for Communications at both High Point University and Ohio University, focusing on media relations for various sports teams. Mark began a career in athletic communications at the University of Notre Dame and has garnered experience through roles at Providence College, the New England Patriots, and Raindance Films. Mark holds a Bachelor of Arts in Public Relations from Syracuse University and an MBA from Providence College.