Calvin Petersen

Calvin Petersen is an accomplished marketing and communications professional with extensive experience in lifecycle marketing and brand management. Currently serving as the Manager of Lifecycle Marketing at Weave, Calvin drives marketing strategy, leading a team to enhance customer touchpoints and achieve significant revenue growth. As the founder of Built by Calvin, Calvin designs custom LEGO sets and collaborates with influencers for product promotion. Previous roles include Marketing Campaigns Manager at VitalSmarts, where brand awareness campaigns were successfully executed, and various positions in public relations and marketing across multiple organizations. Calvin holds a Bachelor of Arts in Communications with a minor in Business Management from Brigham Young University.