Giulia Fedrizzi

Digital Experience & Performance Director at Giadzy

Giulia Fedrizzi has a diverse work experience starting from their most recent position as the Digital Experience & Performance Director at Giadzy since 2022. Prior to that, they worked at Wild Fork from 2020 to 2022, where they held the roles of E-Commerce Growth Strategy Sr Manager and E-commerce O2O Strategy Manager. From 2016 to 2020, Giulia worked as a Growth Consultant as a self-employed freelancer. In 2015, they were employed at Shopp USA as an E-commerce & Digital Marketing Coordinator, where they focused on analyzing conversion metrics, developing technology roadmaps, and executing digital marketing campaigns. Giulia also gained valuable experience at The Coca-Cola Company as an Integrated Channels and Olympics Shopper Marketing Account Executive and Fifa World Cup Shopper Marketing Account Executive from 2013 to 2015. Giulia began their career in 2009 at Red Bull, where they held various roles including Sales and Trade Marketing Analyst, Sales and Trade Marketing Assistant, and Student Brand Manager.

Giulia Fedrizzi completed their Bachelor's degree in Advertising at Universidade Federal Fluminense from 2008 to 2011. Giulia then pursued a Master of Science degree in Business Administration and Management from Ibmec, which they completed between 2012 and 2013.

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Miami Beach, United States

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Giadzy

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Giadzy, founded by chef and television personality, Giada De Laurentiis, is an online retailer and media company offering specialty Italian ingredients, alongside premium Italian food and lifestyle content. With deep roots in Italian cuisine and culture, Giadzy is dedicated to sharing the effortless good taste and simplicity of Italian living. Thehand-picked products in the Giadzy marketplace are sourced from small family purveyors across the country, from the snowy Alps to sultry Sicily. You'll also find immersive content spanning recipes to videos highlighting the best uses for these ingredients, as well as tips from trusted chefs and locals.


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