Gibson
Beth Heidt is Gibson’s Chief Marketing Officer (CMO). She leads the global Gibson team of proven executives with broad experience in global brands, marketing, brand experience, and all aspects of cultural influence including entertainment and artist relations, brand partnerships, multi-media including Gibson TV, social media, public relations and the foundation Gibson Gives. Prior to becoming Gibson CMO, Beth spent her early years at Gibson in entertainment relations, and in 2021 was promoted to vice president of cultural influence. Prior to joining Gibson, Beth worked in brand and marketing strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon, and AT&T.
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Gibson
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Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies.