Colby Peterson

Colby Peterson, MBA, MPC, currently serves as the DTC Program Management Lead at Gibson Brands, Inc., where responsibilities include gathering requirements for new e-commerce projects. Prior to this role, Colby managed college apparel licensing and operations at Walk-On Apparel, overseeing e-commerce operations and ensuring compliance with university licensing requirements. Experience also includes marketing and operations roles at Arc'teryx Equipment and Amer Sports Corporation, where significant contributions to training, social media campaigns, and sales data management were made. Colby's early career involved impactful work in nonprofit organizations and higher education, including roles at Weber State University and multiple internships focused on community engagement and grant writing. Educational credentials include an MBA and a Master's in Professional Communication from Weber State University, as well as a Bachelor's Degree in Middle East Studies/Arabic from Brigham Young University.