Jeffery Adams

Jeffery Adams is an experienced professional in retail and sales, currently serving as the Director of Instore Experience and Activation for the Americas at Gibson Brands, Inc. since June 2021. In this role, Jeffery focuses on creating exceptional omnichannel consumer experiences while leading a team of Dealer Product Specialists. Prior to this, Jeffery held multiple senior leadership roles at Amer Sports Corporation from 2014 to 2021, including Director of North America East for the Arc'teryx brand and Director of Merchandising & Consumer Experience. Jeffery's career began at Wilson Sporting Goods Co, where important positions included National Sales Manager and South Central Regional Sales Manager. Jeffery holds a Bachelor's Degree in Business Administration with a focus on Marketing from San Diego State University.