Adam Smith

Adam Smith currently serves as Product & Proposition Director at GIG Retail, focusing on innovative retail media products and strategies in collaboration with Advantage Solutions and Advantage Smollan. Prior to this role, Adam worked at MediaCom as Chief of Staff in the Office of the CTO and Director of Global Strategy, where responsibilities included shaping the data and technology strategy to bolster growth. At dunnhumby, Adam held the position of Head of Media Strategy, emphasizing long-term commercial revenue growth through data-driven media products. Additionally, Adam has extensive experience in digital media and client management across various roles at DigitasLBi, Mindshare, ZenithOptimedia Group, OMD UK Ltd, and CIA Medianetwork UK. Adam holds a B.Eng (Hons) in Civil Engineering from the University of Liverpool.