Tiia Mäkinen

Tiia Mäkinen, PhD, is an accomplished academic and industry professional, currently serving as a Professor, Program Director for the MSc Hospitality, Entrepreneurship and Innovation, and Head of Research at the Glion Institute of Higher Education since February 2023. Additionally, Tiia Mäkinen is the Managing Partner and Founder of Musta Experience GmbH, a customer and brand experience design agency, and has held various roles as a lecturer at ZHAW Zurich University of Applied Sciences and Kalaidos University of Applied Sciences Switzerland. Previous experience includes significant positions at UBS and Credit Suisse, where Tiia Mäkinen was instrumental in enhancing client experience strategies. Educational qualifications include a PhD in Marketing from the University of Zurich and a Master's in International Management from the University of Vaasa.