Global Overview
Alyssa Kroening is an experienced brand manager currently working at Global Overview since October 2021. Prior to this role, Alyssa served as a senior account manager at Portu Sunberg from July 2018 to October 2021, and as a business development manager at Ostbye from April 2017 to July 2018, where responsibilities included managing sales and marketing strategies for national jewelry e-commerce customers. Previously, Alyssa worked at Evine Live in various positions, including assistant buyer, merchandise coordinator, and product coordinator, where tasks involved selecting products for events, managing vendor relationships, and analyzing sales data. Alyssa earned a Bachelor of Arts in Marketing and Management from The College of St. Scholastica between 2008 and 2012.
Global Overview
The complexities of Amazon can be overwhelming to manage, and your brand needs a partner that supports all facets of the business to keep the flywheel moving and focuses on your long-term success. We're ready to take on the challenge. Global Overview approaches Amazon holistically because we know that a full-service approach opens brands up to more growth opportunities. We synthesize operational fundamentals, retail expertise, creative content, strategic advertising (sponsored ads, self-service display, and streaming TV), and insightful data to help brands gain momentum and position themselves for high levels of success. We support seller and vendor businesses, and we leverage the Global Store, B2B, Fresh, and Now to continuously diversify our partners’ reach. Our team's diverse backgrounds across retail, CPGs, advertising, and creative fields provide the foundation for knowledge, expertise, and talent to help brands excel beyond their expectations. Brands partner with us for legacy-building support because everything we do is focused around 3 core pillars: 1) Driving profitability 2) Boosting market share 3) Building brand equity The GO team has a passion for brands and a mission to bring empathy, integrity, knowledge, clarity, and awareness to our partners as they navigate the uncertainty of the Amazon platform. With offices located across the globe in Minneapolis, Seattle, and London, we all come together to do one thing – build brands. Reach out to us for more information at info-GRP@globaloverview.com. **Global Overview is an advanced partner on the Amazon Ads Partner Network. Advanced status is granted by demonstrating expertise, engagement with Amazon Ads, and delivering growth for advertisers. It recognizes our skill and forward-thinking approach across Sponsored Ads, DSP, Streaming TV, and creative asset execution.