Global Overview
Erica Wei is a Display Media Strategist at Global Overview since September 2023, with a diverse background in account and advertising management from Channel Bakers, where roles included Account Manager and Senior Advertising Specialist from January 2021 to March 2023. Prior experience includes a Sales Development Representative position at Whova, where Erica connected with prospective customers and managed CRM interactions. Erica has held various leadership roles within the California-Nevada-Hawaii District of Circle K International, including District Administration & Operations Chair, where responsibilities involved project management and resource development. Additionally, Erica has experience as a Student Assistant at UC San Diego Extension and has worked in guest relations and training as a Crew Lead at AMC Theatres. Erica received a B.A. in International Studies with a focus on International Business from UC San Diego and has also contributed as a Teaching Assistant at Meiji Gakuin University.
This person is not in the org chart
Global Overview
The complexities of Amazon can be overwhelming to manage, and your brand needs a partner that supports all facets of the business to keep the flywheel moving and focuses on your long-term success. We're ready to take on the challenge. Global Overview approaches Amazon holistically because we know that a full-service approach opens brands up to more growth opportunities. We synthesize operational fundamentals, retail expertise, creative content, strategic advertising (sponsored ads, self-service display, and streaming TV), and insightful data to help brands gain momentum and position themselves for high levels of success. We support seller and vendor businesses, and we leverage the Global Store, B2B, Fresh, and Now to continuously diversify our partners’ reach. Our team's diverse backgrounds across retail, CPGs, advertising, and creative fields provide the foundation for knowledge, expertise, and talent to help brands excel beyond their expectations. Brands partner with us for legacy-building support because everything we do is focused around 3 core pillars: 1) Driving profitability 2) Boosting market share 3) Building brand equity The GO team has a passion for brands and a mission to bring empathy, integrity, knowledge, clarity, and awareness to our partners as they navigate the uncertainty of the Amazon platform. With offices located across the globe in Minneapolis, Seattle, and London, we all come together to do one thing – build brands. Reach out to us for more information at info-GRP@globaloverview.com. **Global Overview is an advanced partner on the Amazon Ads Partner Network. Advanced status is granted by demonstrating expertise, engagement with Amazon Ads, and delivering growth for advertisers. It recognizes our skill and forward-thinking approach across Sponsored Ads, DSP, Streaming TV, and creative asset execution.