Global Overview
Matthew Fergen is an experienced professional with a diverse background in business development, advertising, and life coaching. As the Founder & Life Coach at FERG Wellness since April 2024, Matthew focuses on empowering individuals to overcome challenges and rediscover their purpose. In addition to this role, Matthew serves as a Senior Business Development Manager at Global Overview, where the emphasis is on helping brands succeed on Amazon. Matthew's prior experience at Amazon includes positions in online advertising sales, where responsibilities spanned from Account Executive to Sr. Account Executive. Earlier career roles included managing online marketing campaigns at EducationDynamics and serving as an Account Specialist at Guy Carpenter. Matthew's academic background includes a degree in Broadcast and Electronic Media with a focus on Business Communications from Gonzaga University.
Global Overview
The complexities of Amazon can be overwhelming to manage, and your brand needs a partner that supports all facets of the business to keep the flywheel moving and focuses on your long-term success. We're ready to take on the challenge. Global Overview approaches Amazon holistically because we know that a full-service approach opens brands up to more growth opportunities. We synthesize operational fundamentals, retail expertise, creative content, strategic advertising (sponsored ads, self-service display, and streaming TV), and insightful data to help brands gain momentum and position themselves for high levels of success. We support seller and vendor businesses, and we leverage the Global Store, B2B, Fresh, and Now to continuously diversify our partners’ reach. Our team's diverse backgrounds across retail, CPGs, advertising, and creative fields provide the foundation for knowledge, expertise, and talent to help brands excel beyond their expectations. Brands partner with us for legacy-building support because everything we do is focused around 3 core pillars: 1) Driving profitability 2) Boosting market share 3) Building brand equity The GO team has a passion for brands and a mission to bring empathy, integrity, knowledge, clarity, and awareness to our partners as they navigate the uncertainty of the Amazon platform. With offices located across the globe in Minneapolis, Seattle, and London, we all come together to do one thing – build brands. Reach out to us for more information at info-GRP@globaloverview.com. **Global Overview is an advanced partner on the Amazon Ads Partner Network. Advanced status is granted by demonstrating expertise, engagement with Amazon Ads, and delivering growth for advertisers. It recognizes our skill and forward-thinking approach across Sponsored Ads, DSP, Streaming TV, and creative asset execution.