Global Perspectives
Daniel Rowson is a Business Development Executive in Patient Voice at Global Perspectives, an IQVIA business, since September 2023, focusing on engaging hard-to-reach patient populations for pharmaceutical research. Prior to this role, Daniel served as a Senior Business Development Specialist at Medidata Solutions from September 2021 to September 2023 and worked as a Primary Researcher at Prescient Healthcare Group from October 2020 to August 2021. Daniel's experience includes conference production with Hanson Wade, where responsibilities encompassed delivering industry-specific conferences on topics such as Cybersecurity for Medical Devices and Drug Development. Daniel holds a Master of Science in Neuroscience, earned from the University of Nottingham between 2013 and 2017.
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Global Perspectives
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Global Perspectives, an IQVIA business, specialize in engaging large numbers of hard-to-reach patients, healthcare professionals and payers to take part in scientific studies. We tailor our engagement strategy for each and every study so that we can maximize feasibility in the most cost efficient way. Global Perspectives were founded in 2009 and since then have completed 100s of projects across more than 50 countries around the world. Global Perspectives combine a central project management team with more than 100 local experts in each country to ensure that the correct recruitment strategy is used in each market according to the cultural and regulatory environment. The patient recruitment methodology is tailored to each individual study and will normally use a combination of the following recruitment techniques. The key is to use the more efficient strategy in order to maximise feasibility and keep costs down. Online panels Clinician referrals Patient Associations Social Media advertising Recruiter proprietary databases Traditional advertising Global Perspectives recruit patients for small qualititative projects as well as for large online samples. We recruit large numbers of patients with conditions such as diabetes, asthma and ADHD and harder-to-reach groups such as patients with particular cancers. We pick the correct recruitment strategy that will be the most efficient approach depending on the methodology and market.