Global Perspectives
Leanne Freeman is an experienced professional in project management and market research, currently serving as Operations Lead at Global Perspectives, an IQVIA business, since October 2023. Previously, Leanne held the position of Associate Director in Project Management at Ipsos UK from July 2021 to September 2023, contributing expertise in healthcare custom projects. In a freelance capacity, Leanne managed healthcare market research studies with EVOLVE FIELDWORK LTD. and provided project management support at Honeyguide Solutions. Prior roles include heading the Customised Insights Research Department at BMi Research, where a new division focusing on customized research was successfully launched, and serving as Associate Director/Field Project Manager at Fiori International Market Research. Leanne also has a background as a Marketing Assistant at Nightingale Hospital and as a Business Analyst and Executive Assistant at Eqstra Fleet Management.
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Global Perspectives
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Global Perspectives, an IQVIA business, specialize in engaging large numbers of hard-to-reach patients, healthcare professionals and payers to take part in scientific studies. We tailor our engagement strategy for each and every study so that we can maximize feasibility in the most cost efficient way. Global Perspectives were founded in 2009 and since then have completed 100s of projects across more than 50 countries around the world. Global Perspectives combine a central project management team with more than 100 local experts in each country to ensure that the correct recruitment strategy is used in each market according to the cultural and regulatory environment. The patient recruitment methodology is tailored to each individual study and will normally use a combination of the following recruitment techniques. The key is to use the more efficient strategy in order to maximise feasibility and keep costs down. Online panels Clinician referrals Patient Associations Social Media advertising Recruiter proprietary databases Traditional advertising Global Perspectives recruit patients for small qualititative projects as well as for large online samples. We recruit large numbers of patients with conditions such as diabetes, asthma and ADHD and harder-to-reach groups such as patients with particular cancers. We pick the correct recruitment strategy that will be the most efficient approach depending on the methodology and market.