Global Perspectives
Marta Escobar-Ballesta is a Senior Project Manager at Global Perspectives, an IQVIA business, since May 2021, where key responsibilities include designing strategies for engaging underrepresented patient groups in research, managing client and supplier relationships, and mentoring Junior Project Managers. Prior experience includes roles as Project Manager at PROMETEO Innovations, where Marta led a work package on participant recruitment for a Horizon 2020 project, and as a Technical Advisor at Asociación Sociocultural de las Minorías Étnicas UNGA, promoting Roma health initiatives. Academic qualifications include a PhD in Psychology, multiple master's degrees in International Migrations, Health and Wellbeing, and Psychology of Social and Community Intervention, as well as bachelor's degrees in Psychology and Psychology and Cultural Anthropology from Universidad de Sevilla and Utrecht University.
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Global Perspectives
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Global Perspectives, an IQVIA business, specialize in engaging large numbers of hard-to-reach patients, healthcare professionals and payers to take part in scientific studies. We tailor our engagement strategy for each and every study so that we can maximize feasibility in the most cost efficient way. Global Perspectives were founded in 2009 and since then have completed 100s of projects across more than 50 countries around the world. Global Perspectives combine a central project management team with more than 100 local experts in each country to ensure that the correct recruitment strategy is used in each market according to the cultural and regulatory environment. The patient recruitment methodology is tailored to each individual study and will normally use a combination of the following recruitment techniques. The key is to use the more efficient strategy in order to maximise feasibility and keep costs down. Online panels Clinician referrals Patient Associations Social Media advertising Recruiter proprietary databases Traditional advertising Global Perspectives recruit patients for small qualititative projects as well as for large online samples. We recruit large numbers of patients with conditions such as diabetes, asthma and ADHD and harder-to-reach groups such as patients with particular cancers. We pick the correct recruitment strategy that will be the most efficient approach depending on the methodology and market.