Annabel Patel

Annabel Patel is a Senior Research Manager at GWI, with a focus on the GWI Travel data set, which provides insights throughout the purchase journey in 11 markets. Previously, Annabel held positions as a Research Manager, where responsibilities included developing new data sets and overseeing their initial cycles, and as a Senior Research Consultant, emphasizing research best practices and survey tool optimization. Annabel's career also includes experience as a Customer Research Analyst at Ladbrokes Coral Group plc, analyzing research on the gambling market, and as a Client Service Executive at Kantar Media, where project management and quantitative analysis were key responsibilities for high-profile clients. Annabel's early career involved roles as a Research Executive and Research Assistant, complemented by a solid academic foundation with a Bachelor's degree in Sociology from Durham University, where a dissertation focused on global consumer cultures was completed with high honors.