Shelby Patnesky

Shelby Patnesky is an accomplished marketing professional with extensive experience in international and trade marketing. In the current role as Sr. Manager of International Marketing at GNC since June 2025, Shelby oversees strategic guidance for over 50 international franchisee markets. Previous positions include Global Marketing Manager and USCA Marketing Manager for Protective & Marine Coatings at PPG, as well as International and Trade Marketing Manager at 4moms, where key retailer strategies were developed. Shelby's career at GNC began in May 2014, moving through various roles in in-store marketing, culminating in leadership positions. Educational background includes a Bachelor of Science in Business Administration from Duquesne University, earned in May 2014.