Gojek
Fidela Shabrina is a seasoned digital marketing professional with extensive experience across various roles and industries. Currently serving as a Digital Marketing Specialist at Gojek since January 2024, Fidela previously held the position of Senior Performance Marketing Executive at Traveloka, focusing on the Indonesia, Thailand, and Vietnam markets. As the Founder and Managing Director of Flexo Creative, Fidela has aided local brands through digital activation strategies, working with numerous clients including educational institutions and government entities. Previous roles include Digital Marketing Planner at Omnicom Media Group, marketing projects at Shopee, and various marketing-oriented positions at dentsu X, Fikom Unpad Network Radio, and others. Fidela holds a Bachelor's degree in Communication and Media Studies from Universitas Padjadjaran.
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Gojek
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Gojek is Southeast Asia’s leading on-demand, multi-service tech platform providing access to a wide range of services including transport, payments, food delivery, logistics, and many more. Founded in 2010 with providing solutions to Jakarta’s ever-present traffic problems in mind, Gojek started as a call center with a fleet of only 20 motorcycle-taxi drivers (ojek). With the principle of using technology to improve the lives of users, the Gojek app was launched in January 2015 for users in Indonesia to provide motorbike ride-sharing (GoRide), delivery (GoSend), and shopping (GoMart) services. Today, Gojek has transformed into a “Super App”: a one-stop platform with more than 20 services, connecting users with over 2 million registered driver-partners, and 500,000 GoFood merchants – with a total of more than 170 million total downloads across the region. By providing them access to products and services across multiple sectors, Gojek has helped – and continues to help – create more value for society, improving efficiency and productivity, as well as boosting financial inclusion. At the moment, Gojek Singapore runs a suite of transport options – GoCar, GoCar XL, GoTaxi, and GoPremium. Their new brand strengthens their position as the leading technology platform in Southeast Asia, by providing solutions for everyday challenges. This new logo symbolizes their transformation from being a ride-hailing service to becoming the largest Super App with three platforms: consumer, driver, and merchant applications.