GOAL SYSTEMS
Bessy Cedeño is a seasoned UX Manager at GOAL SYSTEMS since May 2022, where strategic user insights and cross-functional collaboration drive the optimization of user experiences across products. Prior experience includes serving as a Senior Experience Designer at IZO, leading transformative projects in LATAM and Europe to enhance customer and employee experience. Bessy has also held roles at IKEA España, where responsibilities included UX/UI design and digital strategy implementation for key business areas, and at FullSIX Madrid, focusing on web usability for Vodafone Spain. Early career experience includes a Marketing Executive position at Promo News C.A., where Bessy contributed to the growth of digital advertising. Bessy holds multiple advanced degrees in Digital Customer Management, Corporate Communication, and Business Administration, with ongoing education in Executive Coaching at IE Business School.
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GOAL SYSTEMS
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We are a company specialized in the development and roll-out of advanced IT systems applying optimization techniques to achieve better profitability, sustainability and competitiveness for our clients through the optimum scheduling and structuring of their resources. The history and development of Goal Systems is fruit of our exclusive dedication to optimisation and to the trust that our clients have placed in us and our solutions. Thanks to our clients, we are now consolidated as an international leader in the design and production of resource optimisation products for transportation. Since the beginning we have completed numerous optimisation projects in different countries and cultures, but always on the basis of our strategy for technological innovation and have gained over this time a very wide range of experience in the design of systems for optimum resource planning processes. Our solutions are based on cutting-edge optimisation technology which have succeeded in solving some of the most complicated problems in resource planning. This technology has led to an increase in productivity and profitability, and as a consequence our clients have been able to achieve their objectives of service and quality.